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#Brandpositioning is the strategic process of establishing a unique space for a brand in the minds of consumers relative to competitors. It involves identifying and communicating the distinctive attributes and benefits of a brand that differentiate it from others in the market. Through effective brand positioning, companies aim to create a clear and compelling perception of their brand in the eyes of their target audience, enabling them to attract and retain customers. This involves understanding consumer needs, market dynamics, and competitive landscape to craft messaging and experiences that resonate with the desired audience. Ultimately, strong brand positioning helps to build brand loyalty, drive sales, and foster long-term success in the marketplace.